PR & Influencer Manager

THE ROLE At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences. As the PR & Influencer Manager at Debenhams, you will lead the strategy and delivery of influencer marketing and PR to build brand awareness, cultural relevance and commercial impact. Reporting to the Head of Partnerships, you will oversee the development of integrated influencer campaigns that bring the Debenhams brand to life across fashion, beauty and home. Working closely with internal stakeholders, agencies and creators, you'll ensure all activity aligns with wider brand objectives while driving measurable engagement and commercial performance. This role will be based out of our central Manchester office and is a 12 month FTC. WHAT YOU'LL BE DOING Influencer Marketing Own and develop Debenhams' influencer strategy, ensuring it supports both brand and commercial objectives across all key categories. Build and execute integrated influencer campaigns around seasonal moments, product launches and brand initiatives. Identify emerging creators, established talent and culturally relevant voices that align with the Debenhams brand and customer. Develop long-term ambassador programmes and creator partnerships to build advocacy and brand affinity. Lead the talent selection process across paid partnerships, ambassador programmes and earned influencer activity. Oversee the PR & Influencer team in campaign execution, briefing, contracting, gifting, content approvals and reporting. Work closely with Social, Brand, Trade and Creative teams to ensure influencer content is fully integrated into wider campaign activity. Manage influencer budgets, negotiate commercial partnerships and ensure campaigns deliver against agreed KPIs and ROI. Monitor industry trends, platform developments and creator behaviour to keep Debenhams at the forefront of influencer marketing. Build strong relationships with talent agencies, management companies and creators to unlock new partnership opportunities. Develop robust measurement frameworks, analysing campaign performance, engagement, reach, conversions and brand impact to inform future strategy. Support the Head of Partnerships in the delivery of strategic sponsorships and brand partnerships, managing contracts, stakeholder relationships and campaign activation from briefing through to execution and reporting. Act as the day-to-day lead for partnership stakeholders, ensuring contractual obligations, campaign deliverables and commercial objectives are met while maintaining strong external relationships. PR & Communications Define and oversee the PR strategy, ensuring an always-on approach that supports brand and commercial priorities.…