PR Manager

About the GAC GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business. Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges. At present, it has about 100,000 employees. Fortunate Global 500 ranked No.181. The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology-based enterprise. Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world-class company which wins customers’ trust, ensures staff's well-being, and meets social expectations. We are currently looking for PR Manager , the details Job responsibilities as below: 🎯 Key Responsibilities: Media relations maintenance, responsible for establishing and maintaining long-term cooperative relationships with mainstream automotive, financial and industry media in Europe, planning and executing media communication activities, monitoring public opinion in the European market, responding to PR crises in a timely manner, and maintaining brand image; Content planning and dissemination, writing press releases, speeches, social media texts and other promotional materials in English and Chinese that meet the culture of the European market, planning and executing brand PR activities (e.g. new car launches, auto shows, media test drives, etc.) to enhance brand exposure; Cross-sectoral cooperation, synergize with headquarter and local dealers in Europe to ensure the PR strategy is consistent with the brand strategy, and assist third-party agencies to land the project efficiently; Social responsibility and brand image, participate in corporate CSR (social responsibility) program planning, promote environmental protection, public welfare and other topics of communication; Public opinion management, when monitoring public opinion in the European market, analyzing potential risks, formulating response strategies to ensure the safety of the brand's reputation, PR crisis occurs, rapid response and coordination of internal and external resources, the development of crisis public relations program to reduce the negative impact； Complete other tasks arranged by the company and superior leaders. 💼 What You Bring: Minimum 3 years or above of PR, media or crisis management related experience, automotive industry or European market experience is preferred; Familiar with…