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Premium & Global Communication Manager

Hero Motocorp · Delhi, DL, IN, 110070 · India · On-site

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Function Corporate Communication Pay Band M3 to M5 Role The role will be responsible for building and strengthening the companys brands by developing integrated communication strategies that enhance brand equity, consumer engagement, and business growth. The role will lead consumer-facing communications across global and premium product launches, campaigns, lifestyle media, digital platforms, influencers, and experiential marketing, ensuring a consistent and compelling brand narrative across all touchpoints A purpose driven role for you Managing and safeguarding Hero MotoCorp's corporate reputation across diverse stakeholders while responding to fast-evolving media, regulatory, and business developments under tight timelines.  Translating complex business, technology, sustainability, and financial narratives into clear, consistent, and impactful communication for multiple audiences.  Balancing the priorities of senior leadership, business functions, legal, and external agencies to ensure aligned messaging without compromising accuracy or confidentiality.  Handling high-pressure crisis and issues management, where timely decisions, sound judgment, and effective stakeholder coordination are critical to protecting brand trust.  Operating in a dynamic, always-on communications environment that requires flexibility, discretion, frequent travel, and availability beyond regular working hours to support business priorities and unforeseen situations. A Day in the life Brand Strategy & Communication  Develop and execute integrated brand communication strategies aligned with marketing and business objectives for premium and global segments  Translate brand positioning into compelling communication that resonates with target audiences.  Ensure consistency in brand identity, messaging and tone of voice across all channels.  Build long-term brand equity through product storytelling. Product & Launch Communications Lead communication planning and execution for new product launches, brand campaigns and market launches. Develop integrated communication plans covering earned, owned, shared and paid channels. Partner with Product, Marketing and Sales teams to maximize campaign impact. Consumer PR & Media Relations Build strong relationships with lifestyle, consumer, automotive and digital media. Drive proactive media engagement to enhance brand visibility. Identify high-impact editorial opportunities and feature placements. Manage product reviews, media drives, launch events and experiential engagements. Agency & Creative Management  Manage PR, creative and influencer agencies.  Ensure high-quality campaign execution within timelines and budgets.  Evaluate agency performance and optimize outputs. Measurement & Insights  Track campaign effectiveness using media reach, engagement, share of voice and brand health metrics.  Generate insights to improve future communication strategies.  Benchmark competitors and…