Principal, Data Analytics (Adobe - AA/CJA/WebSDK)

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. THE ROLE DEPT® is seeking a Senior Analytics & Identity Engineer to join our forward-deployed architecture squad in North America. Mapped back to our platform-agnostic Analytics Craft, this role is a hands-on technical seat focused on Analytics Craft excellence. You will specialize in web/app telemetry tracking instrumentation, tag container cleanup, and analytics validation reporting. You will step directly into complex client environments to audit and clean up double-tracked Web implementations, decommission legacy tracking tags, and configure clean client-side data collection containers. You will build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes, securing end-to-end data trust. WHAT YOU'LL DO Optimize Telemetry & SDKs: Audit and clean up double-tracked SDK implementations, decommission legacy tracking tags, and configure clean client-side data collection containers. Configure Event Forwarding: Configure robust server-side event forwarding mechanisms to securely route web/app behavioral telemetry into downstream customer profile platforms. Remediate Data Discrepancies: Build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes. Clean Up Tag Containers: Re-architect and simplify complex, bloated tag containers to improve page performance and loading latency. Support Attribution Validation: Work hand-in-hand with web architects to optimize edge-based tagging, and journey architects to validate campaign-link attribution. WHAT YOU BRING Telemetry & Analytics Engineering: 6+ years of software engineering experience focusing on web/app analytics instrumentation, tag management systems, or customer telemetry tracking. Tag & Data Layer Mastery: Deep technical command of client-side data layer design, custom JavaScript tag rules, browser debugging utilities, and server-side event routing. Required Adobe Experience: Expert, hands-on configuration mastery across Adobe Experience Platform Web SDK and Mobile SDK (AEP WebSDK / Mobile SDK). Direct development experience utilizing Adobe Launch (Experience Platform Data Collection) ,…