Principal Product Manager, Sales & Partner

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.    Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. JOB DESCRIPTION Principal Product Manager, Sales & Partner Customer Experience | F5 Digital About F5 At F5, our mission is to power and protect every app anywhere. As we expand our SaaS and recurring revenue business, the systems our sellers and partners use every day matter more than ever. We are moving to a single, intelligent, AI-enabled go-to-market platform that helps our direct sales teams and global partners (resellers, distributors, MSPs, and alliances) engage customers, quote accurately, close faster, and grow together. Position Summary F5 Digital Platforms drives enterprise transformation through scalable systems that power customer, seller, and partner engagement. We are looking for a Principal Product Manager to lead the product vision, strategy, and delivery for F5's full Go-to-Market platform portfolio, covering both Sales and Partner/Channel, with a particular focus on modernizing how F5 recruits, enables, co-sells with, and rewards its partner ecosystem. This is a senior product leadership role. You will guide and mentor a team of product managers across Sales (Salesforce Sales Cloud, Oracle CPQ, quote-to-cash, GTM enablement) and Partner (Salesforce PRM, Experience Cloud), bringing them together around one strategy, one prioritized roadmap, and one delivery rhythm. As the main digital representative to Sales, Channel, Sales Operations, Deal Desk, Finance, and Marketing leaders, you will turn competing priorities into a clear, agreed plan and ensure technology investment delivers measurable revenue impact. The ideal candidate is a channel expert first: someone who knows partner programs, two-tier distribution, deal registration, MDF, and incentives from the inside, and who also understands direct selling. They bring strong Salesforce PRM and CPQ depth and has the presence to build consensus across senior stakeholders. They are equally comfortable in a QBR with a Sales VP, a whiteboard session with architects, and a 1:1 coaching another PM. Key Responsibilities GTM Product Vision & Strategy Own the unified vision and multi-year strategy for F5's seller and partner platforms: Sales Cloud, Oracle CPQ, PRM, Experience Cloud, and connected GTM tools. Define a north-star lead-to-cash journey that unifies direct and partner-led selling and removes duplicate processes and conflicting sources of truth. Align platform strategy to partner-led growth, SaaS and subscription…