Product Manager
Sephora · Singapore, SG · On-site
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At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
Product Manager
Sephora is looking for a strategic and data-driven Product Manager to lead our digital experiences across three critical domains – User, Loyalty, and Personalisation.
You will own the end-to-end digital lifecycle, from the first frictionless signup to the ongoing engagement that keeps our community active and connected. You will sit at the intersection of Digital, Data, UI/UX, and Engineering, defining the roadmap that transforms our digital platforms into a premier, personalised omnichannel destination where our customers feel understood, valued, and empowered.
You will shine here if you enjoy…
User Domain: Frictionless Onboarding and Contactability
Designing and optimizing – creating seamless, intuitive onboarding journeys to ensure high conversion from the first touchpoint
Driving reachability – improving customer contactability by reducing sign-up friction, strengthening consent capture, and ensuring customer profiles support timely, relevant engagement across Sephora’s omnichannel experience
Loyalty Domain: Engagement and Retention
Enhancing loyalty – strengthening Beauty Pass engagement by improving the product experiences that drive participation in loyalty benefits, Rewards Boutique, and member-only moments across Sephora SEA
Improving retention and frequency – owning the evolution of re-purchase capabilities to foster advocacy, improving purchase frequency, and driving long-term value
Lapsed reactivation – developing and implementing targeted strategies to re-engage lapsed / churned members
Personalisation Domain: Data-Driven Relevance
Tailoring the experience – leveraging data, specifically Beauty Profile, to deliver highly relevant recommendations, offers, and content
Growth, Security and Leadership
Experimentation – building a culture of evidence-based iteration using A/B testing and competitive analysis
Security – implementing robust security measures (e.g. passwordless authentication) and supporting the CSO team with data protection and P0 incident responses
Leadership – mentoring junior product managers, leading complex cross-functional initiatives, and translating implementation progress into clear value reporting for senior stakeholders
We would love to hear from…