Product Manager

Title: Product Manager Department : D2C Location: Mumbai (Work from Office) Who we are and Why we exist At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. Consumers have lost faith in big food companies that hide behind misleading claims. We exist to change that with honesty, simplicity, and unmissable storytelling. We are India’s first (and maybe only) 100% Clean Label food brand. That means we proudly declare every single ingredient on the front of the pack. But that’s not all…We don’t just make products. We build brand love. Loudly, proudly, and consistently through content, community, and creative campaigns that break clutter. And now, we’re ready to scale that brand love even further through smart, memorable, and well-placed media. That’s where you come in. About the job: As Product Manager, you'll drive conversion strategy, and platform performance health - not as separate silos, but as a unified growth system. You'll work on the customer journey from discovery to repeat purchase , with a focus on: Acquisition & Growth Mechanics - funnel expansion, traffic quality, unit economics Conversion Optimization (CRO) - pricing strategy, checkout friction, payment flows, A/B testing Platform Performance & Health - site speed, mobile experience, scalability as revenue and SKUs grow Growth Experimentation - demand forecasting, cohort analysis, LTV optimization Technical Capabilities Required You must understand e-commerce platform architecture and growth data infrastructure: E-Commerce Platforms (Medusa, Shopify, Magento, or equivalent) - not engineer-level, but enough to scope features, understand OMS integrations, and spot technical debt Order Management Systems - how inventory, fulfillment, and returns flow; impact on unit economics Payment Gateways & APIs (Razorpay, Stripe, PayU, or equivalent) - payment method economics, MDR, failure scenarios Modern Web Stack Basics (Next.js, React, or equivalent frameworks) - not to code, but to communicate with the engineering team about feasibility and performance tradeoffs Cloud Infrastructure (AWS, GCP, or equivalent) - understand how infrastructure choices impact speed and cost Analytics & Data Query (GA4, SQL, or equivalent) - ability to extract funnel data, cohort analysis, and demand signals independently Data Visualization Tools (Power BI, Tableau, or equivalent) - build dashboards, spot trends, and communicate insights to leadership Functional Capabilities Required Funnel & Conversion Mastery: End-to-end funnel design (traffic → browse → add-to-cart → checkout → payment → delivery) Conversion psychology and friction identification A/B testing framework (design, statistical rigor, rollout) Pricing strategy (MRP, discounts, bundle mechanics, clearance) Growth & Unit Economics: CAC (customer acquisition cost) by channel ROAS (return on ad spend) optimization LTV & repeat purchase rate mechanics Demand…