Product Marketing Manager

Description Product Marketing Manager Customer | Middle of the Funnel  |  Product Marketing  |  Mid-Level  |  Reports to Sr. Director, Product Marketing  |  Hybrid or Remote, North America Description POSITION Summary Trintech is looking for a Product Marketing Manager to help our existing finance and accounting customers understand, at a deeper level, the full value of the Trintech AI Platform. This is a research-driven, customer-facing role built for someone who can own an Analyst Relations program with rigor and translate that same market and competitive fluency into content that helps our customers get more out of the products they already use. Reporting to the Senior Director of Product Marketing, the Product Marketing Manager owns Trintech's Analyst Relations program, with a heavy emphasis on market and competitive research, and leads middle-of-funnel activities that deepen current customers' understanding of the features, functionality, and capabilities of Trintech's products. This person partners closely with Product on the ongoing cadence of releases, turning the value of each launch into a story customers can understand, and plays a major role in enabling customer-facing teams to tell that story with confidence. What You Get to Do Analyst Relations & Competitive Research Own Trintech's Analyst Relations program end to end, including briefings, inquiries, vendor profile submissions, and ongoing relationships with firms covering the financial close and reconciliation market Colead market and competitive research to track competitor positioning, pricing moves, and messaging, keeping Trintech's competitive intelligence library and battlecards current and accurate Synthesize analyst and competitive findings into clear points of view that inform product messaging, packaging, and go-to-market decisions Represent Trintech directly in analyst interactions, ensuring our product, platform, and value stories are understood and reflected accurately in analyst research and market coverage Middle-of-Funnel Customer Marketing Build and run middle-of-funnel programs with our broader go-to-market team that help existing customers understand, at a deeper level, the features, functionality, and capabilities of the Trintech AI Platform Develop customer-facing content and campaigns, such as webinars, feature spotlights, customer newsletters, and in-app messaging, that deepens product adoption and engagement post-sale Partner with Customer Success and Support to identify where customer understanding of the product falls short, and close those gaps with targeted marketing content Work closely with our Customer Marketing team to maintain a customer content calendar that keeps existing customers current on platform capabilities between major launches Product Launch Support Partner with Product on the ongoing cadence of releases, ensuring the value of every release is communicated as a story customers can understand and act on …