Product Marketing Manager

veritree and Job Overview veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people. veritree is seeking an Product Marketing Manager to own the commercialization of our restoration portfolio: turning every project we plant into a sales-ready package, and acting as the technical and impact expert our revenue teams bring into the room. We have active restoration projects across the globe, each one carries real depth, identifying the purpose behind the site, whether the trees are permanent or on a managed harvest rotation, the species mix and why it was chosen, survivability and monitoring data, the workers and communities involved, and the ecosystem returning around it. We need someone who can translate project details into one canonical source of truth, packaging it into narratives, value propositions, and assets our Sales, Business Development, and Customer Success teams can actually use, and then standing behind it on live calls. This role is a deliberate blend of product marketing, product ownership, and sales enablement. You will own the story of what we sell, not the marketing gloss, but the substantive, verifiable, layered version that wins enterprise deals. This is a storyteller's role first. You will be fluent enough in forestry, permanence, survivability, and our on-site technology to hold your own with a sustainability lead or a diligence team, but the reason we're hiring is narrative craft: the ability to make a Fortune 500 buyer feel what changes for a worker who once felled trees for income and now earns more, more securely, planting them. 12 Month Key Outcomes (12m KOs) Source of truth, live and trusted. One canonical project library covering 100% of active projects — purpose, permanence and harvest model, species mix, survivability, monitoring methodology, workforce and community context, ecosystem outcomes — current, maintained on an agreed cadence with Forest, and surfaced in internal materials for live call support. Every project sales-ready. A sales-ready package shipped for every active project: positioning, value proposition, proof points, pricing guidance, and customer-facing assets. No rep builds their own version from scratch. Impact story, three layers deep. A worker, community, and ecosystem narrative built and evidenced for our priority projects, backed by real data and media from veritree's technology — credible enough to survive diligence, specific enough to be memorable, and never greenwashing. Enablement that changes rep behaviour. Playbooks, proof-point libraries, objection handling, and training…