Programmatic Campaign Manager, Limassol, Cyprus
Emerald Zebra · Limassol, Cyprus · On-site
Pay: EUR 42,000 – 66,000 a year
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Our client is a fast-growing iGaming company. As it expands its Limassol, Cyprus operation, the company is looking for a skilled Programmatic Campaign Manager to lead its desktop-focused programmatic advertising efforts across major DSPs.
The Role:
The successful candidate will manage campaigns across DV360, The Trade Desk, and other platforms, handling real-time bidding, audience building, and optimisation to drive efficient user acquisition at scale. The role calls for deep knowledge of the programmatic ecosystem and hands-on campaign management expertise.
Key Responsibilities:
Plan, execute, and optimise programmatic display, video, and native campaigns with a focus on desktop inventory
Manage campaigns across DSPs including DV360, The Trade Desk, and other relevant platforms
Develop bidding strategies, frequency capping, and budget allocation to maximise performance
Build and manage audience segments using first-party data, DMPs, and third-party providers (contextual and behavioural targeting)
Set up deal structures (PMP, PG, open exchange) and manage publisher relationships where applicable
Monitor performance in real time, conducting daily optimisations on bids, creatives, placements, and targeting
Ensure proper implementation of tracking pixels, conversion tags, and attribution frameworks
Collaborate with creative teams to develop and test ad formats (display, rich media, video pre-rolls)
Produce comprehensive reports on reach, frequency, viewability, CTR, CPA, and ROAS
Stay current with adtech developments (cookie deprecation, contextual targeting, identity solutions) and adjust strategy accordingly
Ensure brand safety through verification tools (IAS, DoubleVerify, MOAT) and blocklists
What Our Client Is Looking For:
3–5 years of hands-on programmatic campaign management experience
Strong proficiency in DV360 and/or The Trade Desk (setup, optimisation, reporting)
Deep understanding of the programmatic ecosystem: DSPs, SSPs, ad exchanges, DMPs, and ad servers
Experience with contextual, behavioural, lookalike, and retargeting audience strategies
Solid knowledge of ad verification, brand safety tools, and viewability standards
Experience managing programmatic budgets of $50K+/month
Strong analytical skills with experience in data analysis and performance reporting
Familiarity with Google Campaign Manager (CM360) or similar ad-serving platforms
Fluent written and spoken English
A self-motivated approach, comfortable operating independently under remote management
Nice to Have:
Experience in iGaming, sweepstakes, or similarly regulated verticals
Knowledge of CTV/OTT programmatic buying
Experience with data clean rooms and privacy-compliant targeting
Familiarity with DOOH (Digital Out-of-Home) programmatic
A background in performance marketing with strict CPA/ROAS accountability
What's on Offer:
Competitive salary based on experience and market benchmarks (Annual Salary Range: EUR 42,000 -…