Programmatic Campaign Manager Nike

Initiative is a proud member of Omnicom Media. We are a global media agency dedicated to driving growth for our clients through innovative strategies and data-driven insights. By working in close collaboration with our affiliate companies – Kinesso and Yune – we create exceptional, tailored marketing campaigns that connect brands with their audiences in meaningful ways. We are looking for a Programmatic Campaign Manager to manage programmatic strategy, campaign planning, performance analysis, and client consultancy across programmatic campaigns. This role is ideal for candidates looking to grow their career in programmatic advertising, whether they are building their strategic knowledge or already managing client relationships and campaign oversight independently. The successful candidate will work closely with clients, internal teams, activation specialists, and media partners to ensure campaigns are delivered effectively, achieve performance objectives, and provide valuable insights and recommendations for future activity. Key Responsibilities Campaign Strategy & Planning Manage the development of programmatic media recommendations aligned with client objectives and KPIs. Work with activation specialists to translate media plans into effective campaign executions. Advise on audience strategies, inventory approaches, media allocations, and targeting methodologies. Ensure media plans and campaign approaches align with business goals and market opportunities. Support the development of testing frameworks and strategic optimisation roadmaps. Identify opportunities to leverage new technologies, data solutions, and platform innovations. Campaign Oversight & Optimisation Oversee campaign performance and delivery through collaboration with campaign activation teams. Monitor key performance indicator s and identify opportunities to improve campaign outcomes. Provide strategic guidance and optimisation recommendations based on campaign results. Escalate delivery risks, performance concerns, and implementation challenges where necessary. Ensure campaigns are executed to the highest standards and in line with agreed objectives. Reporting & Analysis Supervise campaign reporting and performance analysis. Translate campaign data into clear, actionable insights and recommendations. Identify trends, risks, opportunities, and key learnings to inform future activity. Present performance updates and recommendations to clients and internal stakeholders. Evaluate campaign success against business objectives and KPIs. Stakeholder & Client Collaboration Act as a trusted programmatic advisor for clients and internal stakeholders. Work closely with Comms Design, activation specialists, creative agencies, and client teams. Communicate campaign strategies, performance insights, and recommendations clearly and effectively. Build strong relationships with clients, media partners, and internal teams. Support…