Programmatic Senior Lead

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You Will Be Working With The Programmatic team at PMG is a close-knit group of strategists and buyers who are passionate about leveraging programmatic advertising to drive impactful results. We work in collaboration with media strategy, creative, and technology teams to design and execute full-funnel marketing strategies that make a real difference for our clients. At PMG, we believe that great work starts with great teams. Our culture fosters innovation, curiosity, and teamwork, creating a supportive environment where every member has the opportunity to learn, grow, and lead. As a Programmatic Senior Lead, you’ll work with some of the world’s most iconic brands, helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights. What You Will Do Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with broader PMG service offerings to drive exceptional results and client satisfaction. Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals. Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with their broader business objectives. Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results. Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making. Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns. Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations. Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes. What You Will Bring 7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience. Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics to drive…