Project Manager, New Capabilities – Gap
gapinc · SF - 2 Folsom · On-site
Posted Oct 6, 2026
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About the Role
The Project Manager, New Capabilities will play a key role in developing and implementing strategic initiatives that enhance the customer journey or improve our store operating model to drive incremental sales and profitable growth. This role will collaborate, influence, and strategize with cross-functional business partners to design business solutions, and support implementation of major projects from planning through field execution. This role will integrate and operationalize all planned activities and will be responsible for synthesizing findings, reviewing analysis, developing presentations, and coordinating stakeholder communication to achieve alignment of strategies and plans. This role reports into the Sr. Manager, Strategic Projects, and will support specific workstreams that help elevate the store experience through tech enablement, customer process enhancements, new real estate strategies, innovation, and elevated or localized people strategies that all drive improved sales productivity What You'll Do
ORGANIZATIONAL LEADERSHIP
Builds strong cross-functional partnerships at all levels with Store Operations, Strategy Field Leadership Teams, Finance, Visual & Marketing, Global Tech Solutions (GTS), Human Resources, and Talent Development, amongst others
Provides project support on various major initiatives, implements clear communication, leads task completion, and measures project results from launch through field implementation
Acts as an advocate for Stores throughout the process
KEY RESPONSIBILITIE S
Execute project management activities for assigned initiatives — building project plans, aligning stakeholders, and translating strategy into clear, actionable execution from launch through field implementation
Pilot new capabilities, tools, and technologies — embracing curiosity and experimentation to continuously evolve the store experience
Lead initiatives in partnership with HR on people strategies, new roles, and reporting to optimize store structures
Liaise with Global Tech Solutions on new customer journey technology and innovation, from test through implementation
Partner with Gap Real Estate teams to ensure future strategies meet growth and operational goals
Identify and lead the path to scale proven initiatives across the field, partnering with Field and HQ teams to uncover new opportunities that drive sales productivity
Plan change management strategies for post-launch sustainability, defining clear measures of success and providing ongoing status updates and results analysis to stakeholders
Act as an advocate for Stores throughout the project lifecycle, weighing the impact of initiatives on customer experience, labor, and store execution
Who You Are
KEY EXPERIENCES
Dynamic, go-getter mentality with a passion for retail, customer experience, and brand storytelling
Curious and creative — excited by the opportunity to test new ideas and challenge the status quo
Detail-oriented — able to assess…