Public Relations Manager

XPENG is a leading smart technology company at the forefront of innovation, integrating advanced AI and autonomous driving technologies into its vehicles, including electric vehicles (EVs), electric vertical take-off and landing ( eVTOL ) aircraft, and robotics. With a strong focus on intelligent mobility, XPENG is dedicated to reshaping the future of transportation through cutting-edge R&D in AI, machine learning , and smart connectivity. Position Objective & Summary The PR Manager is the primary architect of XPENG’s reputation and brand voice in Mexico. Your mission is to move XPENG from being "a new Chinese EV brand" to "the most innovative AI mobility and technology leader in the market." This role sits at the intersection of traditional automotive PR, high-tech communications, and modern influencer storytelling. You will be responsible for building, protecting, and amplifying our brand through earned media, thought leadership, and experiential PR strategies. Key Responsibilities Strategic Media Relations & Brand Guardianship Architect the Narrative: Develop and lead XPENG Mexico’s annual PR and communications strategy, ensuring alignment with global milestones and local market nuances. Cultivate Elite Networks: Build and nurture high-level relationships across automotive, technology, business, and premium lifestyle media to secure top-tier coverage. Media Program Leadership: Oversee the full press lifecycle, including proactive storytelling, press-car loan programs, media test drives, and high-impact press kits. Crisis & Reputation Management: Serve as the brand’s frontline guardian, proactively monitoring risks and leading response protocols to protect XPENG’s integrity in Mexico. Influencer & Creator Ecosystem Management Drive Authentic Influence: Lead the influencer strategy with a focus on "credibility over reach," building long-term partnerships with tech innovators, automotive specialists, and lifestyle trendsetters. Collaborative Storytelling: Negotiate and manage collaborations that translate complex AI and EV technology into engaging, "social-first" content that resonates with diverse audiences. Performance Tracking: Own the influencer budget and ROI, ensuring every partnership drives measurable brand affinity and engagement. Product Launches & Experiential PR Lead Major Launches: Own the PR and influencer "journey" for all major vehicle launches (e.g., the XPENG L03), from teaser campaigns to large-scale media events and post-event momentum. Experience Design: Coordinate with internal teams to create premium media experiences, including press conferences, Q&A sessions, and immersive vehicle walkthroughs. Technology Storytelling & Thought Leadership Translate Innovation: Transform technical concepts (AI, intelligent driving, ultra-fast charging, Physical AI) into compelling, locally relevant stories that position XPENG as a tech-first company. Elevate Leadership: Develop talking points,…