Quality Specialist

About Catalina Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks, and measures sales lift for leading CPG retailers and brands. Powered by the world’s most extensive shopper database, Catalina’s mobile, online, and in-store networks personalize the consumer path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina’s highest priority is ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust essential to the continued success of our business partners and Catalina. Based in St. Petersburg, Florida, Catalina has operations in the United States, Europe, and Japan. To learn more, visit www.catalina.com or follow us on Twitter @Catalina. Our Team The Quality Assurance (QA) team ensures flawless execution of print and digital advertising campaigns on behalf of the nation’s largest CPG brands, grocery retailers, and agencies. Reporting to the Senior Manager, Quality Assurance, this role partners with teams across the campaign value stream, including Sales Support, Advertising Operations, Account Management, and Production Services. As a Quality Specialist, you will play a key role in ensuring marketing campaign integrity within Catalina platforms. Using Salesforce, you will manage meticulous pre-launch checks, conduct comprehensive quality assessments, and apply critical-thinking skills. The primary focus is on CPG, agency, and retail in-store and digital advertising and promotions. Responsibilities Ensure marketing campaign integrity through meticulous pre-launch quality checks of data, coupons, brands, and campaign elements, ensuring accuracy and alignment with client expectations in Catalina platforms. Verify all campaign elements for accuracy, ensuring a 100% correct setup by cross-checking against internal sources and confirming accurate campaign measurements and creative elements. Review a target of 12 or more offers per day, maintaining meticulous attention to detail and accuracy in campaign data. Manage time effectively and collaborate within the team to meet business demand and production goals. Periodically conduct group quality checks to support comprehensive quality assurance and shared insights. Use the Salesforce pipeline to track and manage all campaign projects handed off from Campaign and Ad Operations Specialists, ensuring a systematic approach to quality assurance. Promptly report quality failures by completing detailed quality review forms, documenting findings, and identifying items requiring updates or correction. Manage objections to fail reports with tact and professionalism, identifying defects and reinforcing the QA process to limit liability and risk. Conduct risk assessments to proactively identify potential defects and areas requiring heightened scrutiny during quality checks. Explore and implement strategies to improve the efficiency of quality checks and the effective use of time and…