Retail Sales & Operations Manager
apetito · Shropshire-Telford, UNAVAILABLE, UK · United Kingdom · On-site
Posted Oct 6, 2026
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Overview
We are looking for an exceptional Retail Sales and Operations Manager who will be responsible for the leadership of our team in Telford.
The successful candidate will be a self-starter with a can-do attitude and have a proactive, positive outlook.
They will have an exceptional passion for delivering customer service and will be able to demonstrate this passion for delivering WFF’s unique ‘good fashioned service’ ethic. They will want to make a real difference to our customers lives.
Competitive Salary + Bonus + Benefits.
Who we are
Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready-meal supplier, cooking and delivering over 330 different delicious frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals.
We're dedicated to making a real difference to our customers' lives, by bringing sunshine to their doors through our commitment to provide good old-fashioned service.
Our intense pride drives us to continuously innovate and improve, ensuring our products and service exceed our customers' needs.
This is all whilst being an ethical and sustainable organisation that believes in doing the right thing.
Responsibilities
The Retail Sales and Operations Manager will take ownership of their territory and view it as their ‘own business’. They will strive to produce outstanding results through embracing national support provided whilst owning and enhancing local relationships with customers and within the local community in which they operate.
The successful candidate will have 4 clear responsibilities that they will be expected to deliver exceptional results against. These are depicted within in the Wiltshire Farm Foods triangle of success:
Happy Teams - Good Old-Fashioned Service
As a leader within WFF, your number 1 responsibility is to lead by example, support and enable your frontline team:
Empowering and enabling them to do whatever it takes to delight the customer and deliver brilliant, good old-fashioned service
Developing and supporting the team to talk about our food passionately and knowledgeably
Creating an environment where your team respects and supports each other. Providing them with an opportunity to always strive to do their best - for our customers - and for their colleagues
Creating a culture that prioritises the health and safety of your team members, above all else.
Costs of Local Distribution (COLD)
Delivering the agreed target for the Cost of Local Distribution within the local depot:
Relentlessly focusing on labour, vehicle, depot and local marketing costs as principal levers
Reviewing performance of each monthly with the Regional Manager
Ensuring all necessary actions agreed are executed to ensure that the depot remain on target.
Growing Sales
You will subscribe to the belief that whilst we will manage data nationally, the customer relationship will be managed locally by you and your…