Marketing Strategist - Technical & Professional Services

Position Summary When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none. Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Technical & Professional Services business segment overseeing services offerings including Remote Technical Support, On-Site Technical Services, Repair Services, Parts & Materials, Preventative Maintenance, Event Production, Creative Services, Training, Consulting, Customer Success Programs. You will develop and lead an integrated, ROI-driven marketing strategy for the Technical & Professional Services segment aligned with Daktronics' global marketing framework and business growth objectives, while working closely with Sales, Global Services, Product Management and Customer Success, teams to build pipeline, grow the business, and strengthen our position in the market. This is not a support role. You will bring vision, structure, and measurable results to one of Daktronics' important and evolving business segments. The ideal candidate combines strategic marketing expertise, strong business acumen, customer-centric thinking, and the ability to translate technical and operational capabilities into compelling customer value propositions. What will the work look like for me? Key Responsibilities Marketing Strategy & Market Development Develop and lead the annual and quarterly marketing strategy for the Technical & Professional Services segment, aligned to segment goals and Daktronics' global marketing framework. Own competitive positioning, messaging architecture, and segment value proposition. Drive go-to-market strategy for new service offerings, from planning through launch and sustainment. Identify market development opportunities and translate them into actionable marketing initiatives. Build and maintain deep market knowledge - customers, competitors, trends, and regulatory landscape. Contribute segment insights to Daktronics' global marketing planning process. Product & Service Positioning Translate segment positioning into service-specific messaging (preventative maintenance, remote support, professional services). Craft customer-facing messaging around business outcomes, operational efficiency, uptime, and risk reduction. Ensure consistent service branding across all customer touchpoints. Demand Generation & Revenue Growth Build campaigns that generate qualified opportunities for service…