Sales Development Representative

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team The go-to-market team sits at the centre of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. What You'll Be Doing As a Sales Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Outbound & Prospecting Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Qualification & Pipeline Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Sales & Marketing Collaboration Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work with Marketing to turn account engagement and intent signals into targeted outreach What We're Looking For 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS Proven success engaging, qualifying, and generating sales opportunities Experience talking to senior leaders at large organizations Experience with high ACV deals and long sales cycles Expertise in account-based strategies and highly personalized outreach Experience scaling outreach and leveraging automation while maintaining a high-quality touch Strong collaboration skills; experience working closely with GTM leadership Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities Excellent relationship-building, communication, and executive presence Additional Job Info: This position is for an existing vacancy Compensation: 65K base salary; 110K OTE What you can expect from us Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to…