Sales Development Representative, Japan
axis · Japan - Tokyo · Hybrid
Posted Oct 9, 2026
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Job Title
Sales Development Representative, Japan
Job Description
Help us innovate for a smarter, safer world
Axis Communications is a Swedish multinational technology company creating solutions that partners and customers rely on worldwide. Join a global business where you can build product expertise, collaborate across markets, and contribute to a safer, smarter world.
We’re looking for an experienced Sales Development Representative (SDR) to support growth cross APAC. Based in Tokyo, Japan, you’ll work closely with Inside Sales Account Executives and sales and marketing teams. You’ll report to the Senior Manager, Demand Generation Operations, APAC
What You’ll Do
Lead Generation: Qualify inbound leads and execute outbound sales campaigns to drive new business.
CRM Management: Maintain Salesforce data integrity, verify new partners and ensure all account and contact data is validated.
Partner Activation: Activate dormant partner accounts and verify newly registered partners in the leads portal.
Market Analysis: Analyze sales data to identify trends and generate high-quality leads for Account Executives.
Marketing Collaboration: Drive Learning Management System (LMS) activities and represent Axis at B2B marketing events and AEC visits.
What you’ll bring
Experience: at least 5 years in Sales Development, Inside Sales, or Business Development roles.
Local Expertise: Currently based in Tokoy, Japan, with a strong track record in the local market.
Tech Stack: Proficiency in Salesforce CRM, LinkedIn Sales Navigator, and Outreach.io.
Sales Skills: Proven success in prospecting, booking high-volume meetings, and exceeding sales quotas. Strong sales, analytical, organizational, and communication skills.
Communication: Strong Japanese and English communication skills to engage with local leads and collaborate with regional teams. A solid understanding of sales methodologies.
Who You Are
Data-Driven: You use Sales Intelligence to inform decisions and persuade stakeholders.
Self-Starter: You manage your time effectively and thrive in an independent, fast-paced environment.
Growth-Oriented: You have the ambition to develop and grow your career into a Full-Cycle Sales or Closing role.
What we have to offer
When you join Axis, you enter a workplace that fosters community, creativity, and commitment. We take care of our people by offering:
Positive work environment where your voice matters. We are recognised by the Great Place to Work certification.
Team Fika—Swedish for: Making time for friends and colleagues to grab a coffee and something to eat—we value team connection and collaboration.
Hybrid work model: 3 days office / 2 days work from home.
Commitment to sustainability and social responsibility: Axis is a member of The United Nations Global Compact.
Access to learning and development opportunities.
Country-specific employee benefits that may include Group Health Insurance, Group…