Sales Development Representative

Description The Sales Development Representative (Direct Sales Focus) is responsible for generating qualified pipeline for the Direct Sales team through targeted outbound outreach, cold calling, structured lead qualification, and early‑stage sales engagement. This role focuses exclusively on supporting Direct Sales by identifying high‑value prospects, conducting initial discovery, and ensuring seamless handoff to Account Executives. The SDR plays a critical role in driving top‑of‑funnel activity and supporting revenue growth.   About the Role - Key Responsibilities : Prospecting & Pipeline Generation Identify, research, and prioritize target accounts within assigned Direct Sales territories. Maintain segmented prospect lists based on industry, size, and strategic value. Execute high‑volume outbound outreach (calls, emails, social) to generate new sales opportunities. Qualify inbound/outbound leads and route only high‑quality prospects to Direct Sales. Discovery & Lead Qualification Conduct initial qualifications calls to assess prospect needs, challenges, and fit. Validate key qualification criteria including authority, timeline, budget, and use case. Document all discovery notes and qualification details in Salesforce. Schedule meetings, demos, and follow‑up calls for Direct Sales Account Executives. Salesforce Management & Data Accuracy Maintain accurate and up‑to‑date records of all activities, contacts, and lead statuses. Convert qualified leads into opportunities following Direct Sales processes. Ensure clean early‑stage pipeline management and consistent data hygiene. Track outreach metrics and maintain activity logs according to team standards. About You - Essential Qualifications: Experience 1 years of experience in sales development, business development, or inside sales. Experience supporting Direct Sales or enterprise‑focused sales motions is a plus. Proven success in high‑volume outbound prospecting environments. Familiarity with SaaS, B2B software, or technology sales preferred. Technical Skills Proficiency with Salesforce (lead management, activity logging, opportunity creation). Experience using sales engagement tools (Outreach, SalesLoft, LinkedIn Sales Navigator). Strong written and verbal communication skills. Ability to research accounts, identify decision makers, and synthesize findings quickly. Core Competencies Strong organizational skills and attention to detail. Ability to manage multiple priorities and maintain consistent follow‑up. High level of professionalism in communication with prospects and internal teams. Resilience and comfort with high‑volume outreach and rejection. Education Bachelor’s degree in Business, Marketing, Communications, or a related field preferred. Equivalent professional experience accepted in place of a degree. Preferred Qualifications Experience qualifying inbound leads and executing structured discovery. …