Sales Development Representative

At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands. Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region. We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done. As a Sales Development Representative at Poka, you will be the first point of contact with potential customers in North America. Your role goes far beyond simple lead qualification: you will act as an educator and evangelizer, building understanding of Poka's value, mapping stakeholders, and ensuring opportunities progress with momentum. By combining outbound hunting, strong research, and proactive inbound follow-up, you will help create and advance a high-quality pipeline that fuels Poka's growth. What you'll be doing Research & Map Prospects, by identifying high-potential accounts and stakeholders, and building strong knowledge of their industry, challenges, and priorities to personalize outreach and accelerate consensus. Drive Outbound, by prospecting, uncovering new opportunities and building a high-quality pipeline. Outbound will be the core focus of this role and where success is measured. Own Inbound Follow-Up, by responding promptly to marketing-generated leads with tailored messaging, ensuring timely engagement and qualification. Execute Outreach with Discipline, meeting and exceeding weekly activity goals across calls, emails, and LinkedIn, while tracking key metrics (open rates, reply rates, conversions) to optimize performance. Perform Lead Qualification through structured conversations that uncover pains, map stakeholders, and apply sales frameworks effectively. Educate and evangelise prospects, using Poka's product and persona expertise to reframe operational issues into business outcomes and build credibility. Build Pipeline Momentum by multithreading, re-engaging stakeholders, and rigorously driving next steps to ensure SQLs don't stall. Collaborate closely with Account Executives for seamless handoff, while continuing to support multi-threading and nurturing until opportunities advance. What you bring to the table 2+ years in Enterprise B2B sales (SDR, AE, or Account Manager), ideally in industrial or enterprise SaaS/software. Exceptional Communication & Presence: Clear and persuasive communicator, with strong active listening skills in English. Able to adapt messaging from frontline workers to executive leaders, building credibility at all levels. Outbound-Driven: You are energized by cold calling, thrive…