Sales Development Representative

Reports to: SDR Manager Department: Sales Location: Greater Toronto Area; Hybrid (work from home with regular in-office collaboration) About Texada Texada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management — now extended with mobile and AI applications — Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence. Learn more at www.TexadaSoftware.com . The Role Are you ready to launch your sales career in tech? As a Sales Development Representative (SDR) at Texada Software, you’ll be on the front lines of our growth engine, sparking new conversations with equipment dealerships and rental businesses across North America. Texada’s Growth Platform gives customers the tools they need to grow their sales, rentals, and service business all in one place. You’ll connect with new prospects, showing them how Texada can solve real growth challenges, and create new opportunities for our sales team to close deals. As you become an Texada aficionado with deep knowledge and understanding of our tools and services you will play a significant part in growing our customer base, both in the heavy equipment dealership space and heavy equipment rental industry. If you are seeking to pursue your sales aspirations, then we encourage you to apply. As a hunter, you will create the spark between prospects and our products to support our Sales Executives. Our data driven metrics and marketing automation tools will assist you in achieving your revenue targets. Strategic Value Increase Texada presence and profitability within the equipment market segment by: Meeting or exceeding projected revenue goals Landing new logo customers for Texada offerings Identifying potential cross-sell opportunities within existing accounts Working with delivery and customer success to ensure high customer satisfaction Work Location and Travel Remote/Hybrid work environment (primarily remote work with occasional travel to Mississauga office). Candidates should be authorized to work in Canada without restriction or sponsorship. What You'll Own Follow-up on inbound marketing leads and identify qualified opportunities Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs) Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets) Cold call into prospects generated by variety of outside sources Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle Educate and develop prospects leading to hand-off to sales teams …