Sales Enablement Manager

Most sales enablement roles hand you a content library and a training calendar and ask you to keep both current. This one is about building the function itself: how sellers get onboarded, how they get better, what they say in front of a buyer, and how any of it gets measured. At Resonate, we help brands, agencies, and advocacy organizations understand not just who their audiences are, but why they behave the way they do - the values and motivations underneath the behavior, not just the demographics on top of it. It's data with real depth, and the sellers who do best here are the ones who can connect it to what a client is genuinely trying to solve. You'll own how sellers are equipped, from their first week through to the way they run a deal in year three - the onboarding program, the training calendar, the story framework, and the coaching tools that give frontline managers something consistent to coach against. The function is largely greenfield, so there's real scope to shape what it becomes. You'll report to our VP of Sales Operations and GTM Strategy, build some of it directly, and partner with marketing and product marketing on the rest. Either way, you own the standard. What you’ll be doing Building a repeatable sales narrative framework around the buyer's situation rather than just the product - then running applied workshops so reps leave able to deliver it out loud rather than recognize it on a page, with narrative skill graded as part of certification rather than offered as an optional module Designing and owning the full development path - a structured onboarding program with clear milestones, competency checkpoints, and a defined ramp timeline, then an ongoing training calendar that keeps tenured reps as sharp as new starters on product updates, competitive positioning, and messaging refreshes Defining what good looks like at each stage of the sales process and codifying it in scorecards, playbooks, and MEDDPICC-aligned deal inspection tools, so frontline managers have a consistent framework to coach against Owning the standard for sales content - the library, the versions, and the feedback loop from the field - and partnering with marketing and product marketing so sellers have the right material at every stage Owning our annual Sales Kickoff end to end, designing a mid-year sales review that keeps the second half on track, and supporting QBR design so the format drives the right conversations Driving rep-facing adoption of our sales technology stack - Salesforce, MindTickle, and Call AI - and running a structured evaluation of what we have to recommend where to consolidate, replace, or invest Defining and reporting the numbers that show whether any of it is working, and finding solutions when it’s not What we're looking for You'll need Around five years or more in sales enablement, sales operations, or a closely related go-to-market function, in B2B SaaS or a data and analytics business …