Sales Representative - St Albans

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Sales Representative Location: St Albans and surrounding areas Salary: Competitive + Bonus Scheme + Company Vehicle/Travel Allowance (if applicable) Job Type: Full-Time, Permanent About the Company We are a well-established supplier of fresh goods, providing high-quality products to businesses across the region. Due to continued growth, we are looking for a motivated and personable Sales Representative to join our team and help develop existing customer relationships while driving new business opportunities. The Role As a Sales Representative, you will be responsible for managing and growing an existing customer portfolio. This is a field-based role requiring regular travel to visit clients across the local area, alongside telephone-based account management. You will focus on building strong relationships, identifying opportunities to increase sales, and delivering excellent customer service. Requirements a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Key Responsibilities Visit existing customers regularly to maintain and strengthen business relationships. Manage customer accounts via telephone, email, and face-to-face meetings. Identify opportunities to upsell and cross-sell products within existing accounts. Develop a strong understanding of customer needs and recommend suitable products. Generate additional sales opportunities through proactive customer engagement. Resolve customer queries and issues professionally and efficiently. Work closely with internal teams to ensure excellent service delivery. Monitor customer activity and maintain accurate records of visits and sales. Achieve individual sales targets and contribute to overall business growth. Represent the company professionally at all times. Candidate Requirements Previous experience in sales, account management, business development, or customer service. Full UK driving licence and willingness to travel to customer sites. Excellent communication and relationship-building skills. Confident dealing with customers both over the phone and face-to-face. Commercially minded with a natural ability to spot sales opportunities. Friendly, approachable, and highly personable. Self-motivated with strong organisational skills. Ability to work independently while contributing to a team environment. Desirable Experience within fresh produce, food distribution, FMCG, or wholesale sectors. Knowledge of B2B sales and account management. Experience working with CRM systems. What We're Looking For The ideal candidate will be someone who genuinely enjoys building relationships with customers. You'll be proactive, enthusiastic, and comfortable spending time on the road visiting clients. Most importantly, you'll have the ability to develop…