Salesforce Marketing Cloud Developer

Position Summary: Salesforce Marketing Cloud Expert will be responsible for optimizing the platform and providing technical expertise to scale digital solutions, email marketing campaigns, and data integration. The resource would work closely with the IT, sales, and marketing teams to ensure that the platform is leveraged to its optimal capabilities Job Description Design, build, and optimize Marketing Cloud Journeys and automation workflows. Develop and manage email campaigns, SMS, and push notifications using Email Studio, Mobile Studio, and Journey Builder. Develop and implement responsive, dynamic, and personalized email templates and landing pages Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs Configure Marketing Cloud Connector and integrate Marketing Cloud with Salesforce CRM and other third-party applications. Build and optimize segmentation and audience targeting using SQL, Data Extensions, and Automation Studio. Ensure CAN-SPAM, GDPR, and other compliance standards are met in all marketing communications Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization Marketing Cloud Certification is must. Skills Solution design SQL Data segmentation, optimization, and management Scripting and query Web analytics knowledge in HTML, CSS Javascript and Ampscript Multi-channel subscriber management Qualifications 3+ years of experience working with Marketing Cloud platforms Salesforce Marketing Cloud certification would be preferred Bachelors degree / masters degree in computer science or relevant field) Extensive knowledge of database marketing Excellent interpersonal and communication skills The ability to provide quick solutions and recommendations