SDR / BDR / Appointment Setter
Pavago · Remote · Canada · Remote
Posted Oct 8, 2026
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Sales Development Representative (SDR) / BDR – Outbound Sales & Appointment Setting
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Sales Development Representative (SDR) / Business Development Representative (BDR) / Appointment Setter to generate qualified sales opportunities through outbound prospecting and appointment setting.
This is a hands-on outbound sales role focused on cold calling, email outreach, LinkedIn prospecting, lead qualification, follow-up, and meeting generation .
You’ll research prospective companies and decision-makers, start conversations with potential customers, communicate the company’s value proposition, qualify interest, handle objections, and book qualified meetings for the sales team.
If you’re comfortable with outbound outreach, motivated by targets, and enjoy turning cold prospects into sales conversations, this role is a strong fit.
What You’ll Own
Outbound Prospecting & Lead Generation
Conduct outbound prospecting through cold calls, email, LinkedIn, and other channels
Research prospective companies, accounts, and decision-makers
Identify relevant prospects based on established targeting criteria
Personalize outreach based on prospect needs and business context
Maintain consistent outbound activity to generate new sales opportunities
Cold Calling & Prospect Engagement
Make outbound calls to prospective customers
Clearly communicate the company’s value proposition
Build rapport and generate interest with cold prospects
Handle common objections confidently and professionally
Ask effective questions to understand prospect needs
Move interested prospects toward a qualified sales conversation
Lead Qualification & Appointment Setting
Qualify prospects based on established criteria
Determine whether opportunities are appropriate for the sales team
Schedule qualified meetings, discovery calls, or demos
Ensure Account Executives receive relevant context before meetings
Maintain appointment quality, not just meeting volume
Follow-Up & Pipeline Management
Follow up consistently with prospects across multiple touchpoints
Keep leads engaged until they are ready for the next step
Maintain accurate prospect and activity records in the CRM
Update lead statuses, notes, follow-ups, and meeting outcomes
Ensure qualified opportunities do not fall through the cracks
Performance & KPI Management
Work toward defined prospecting and appointment-setting targets
Track outbound activity and meeting generation
Maintain consistent outreach volume and follow-up discipline
Monitor response and conversion performance
Continuously improve messaging and objection handling based on results
Requirements
1+ years of experience in SDR, BDR, appointment setting, telemarketing, outbound sales, or a similar role
Hands-on experience with outbound prospecting
Comfortable making cold calls and speaking with prospective…