Search & Discoverability Lead (SEO/AEO/GEO)

Search & Discoverability Lead (SEO / AEO / GEO) Location: UK / EMEA (Remote / Hybrid) Type: Full-Time, Permanent Function: Strategy / Data & Discoverability Level: Senior Consultant / Lead At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. We use these values to fuel superior results: Lock arms We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. Show hustle We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. Embrace change From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. Elevate empathy We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. Never settle We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.   But enough about us. Let’s talk about you.    As our Search & Discoverability Lead, you'll shape how we deliver visibility across search engines, answer engines and AI-driven platforms for ambitious brands across Healthcare, Financial Services, Property, Travel & Hospitality and beyond. You'll own the full technical SEO lifecycle, from audit and diagnosis through to prioritised roadmaps and continuous optimisation, working closely with Content, UX, Data and Technology teams and with a strong focus on Sitecore environments. It's a chance to define and scale a modern search and discoverability practice as demand grows.   What you’ll do:  Lead comprehensive technical SEO audits across crawlability, indexation, rendering and site architecture Define and deliver strategies aligned to SEO, AEO and GEO best practice, translating findings into prioritised, actionable roadmaps Own SEO strategy across site migrations and replatforming projects, defining redirect mapping and validation processes to protect equity and minimise risk Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools, driving continuous optimisation cycles Partner with Content Strategists on keyword research, intent mapping and SERP analysis to align content with search intent Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI, working with developers on rendering, crawlability and…