Search Manager

No Relocation Assistance Offered Job Number #176235 - Sydney, New South Wales, Australia Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.   Part time 3 day a week role - 12 months contract  We are seeking an experienced Search Manager to join our digital team to drive integrated end-to-end visibility across traditional search engines, retail media platforms, social channels, and next-generation AI platforms.  You will own the technical and strategic execution of On-Site, Off-Site, Retailer, and Social Search while serving as the primary lead for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Additionally, you will oversee search vendor relationships and identify high-growth new search initiatives.  Key Responsibilities: GEO & AEO Leadership Lead the Generative & Answer Engine strategy for strong visibility across AI-driven search environments, LLMs, and voice assistants (e.g., Google, ChatGPT, Claude) Optimise brand & 3rd party content to ensure maximum citation and inclusion in generative AI responses and direct answer engines Monitor changing AI search algorithms, tracking emerging metrics for brand presence in AI-generated answers Test and scale new search channels, cross-functional integrations, and innovative optimisation tactics beyond traditional web search.  Retailer Search & On-Site Search (SEM/SEO) Lead paid and organic search strategy across retailer platforms with agency support (e.g., Woolworths, Coles, Amazon). Own KPIs on SoV and drive conversion Manage integrated SEM campaigns with agency support Optimise and maintain on-site technical SEO Execute content optimisation strategies for core product and landing pages to capture high-intent non-brand traffic Partner with Brand teams to execute data-driven link acquisition and coverage into authoritative backlink opportunities Social Search Optimisation Build and execute search strategies for social discovery platforms (e.g., TikTok, Instagram, YouTube, Pinterest) Keyword-optimise social captions, titles, alt text, and video scripts to capture audience search intent directly within social algorithms Track and report on cross-platform search trends to inform content creation Vendor Management & Budget Management Manage agency relationships, deliverables, and performance metrics for external agencies, tools, and freelance contractors…