Senior Account Manager

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. The Senior Account Manager plays a critical role in achieving the Sales organization’s mission to build and sustain a profitable customer base for Graco products, driving strategic growth within the assigned market. This role involves identifying and capitalizing on high-value revenue opportunities, cultivating strong customer relationships, and ensuring a superior customer experience through advanced sales strategies. The Senior Account Manager will conduct in-depth market analysis and leverage customer insights to develop tailored solutions that align with Graco's product portfolio and strategic objectives. Additionally, this role requires strategic collaboration with cross-functional teams, including marketing, product development, and operations, to enhance product positioning, optimize market reach, and maximize sales impact.    What You Will Do at Graco   Sales Channel Development   Identify and establish effective sales channels to support the customer base with the assigned products and relevant applications.  Create targeted marketing strategies to promote product offerings within these channels, focusing on maximizing reach and effectiveness.  Design and implement territory-specific sales plans that align with the divisional distribution strategy, focusing on both acquiring new accounts and nurturing key existing ones.  Analyze territory performance metrics and adjust strategies accordingly to optimize sales results, ensuring alignment with overall company goals.  Collaborate with the marketing team to develop promotional materials and campaigns that support sales efforts within designated territories.    Customer Engagement   Maintain a high level of responsiveness to customer inquiries, ensuring prompt and effective communication that addresses client needs and questions.  Utilize customer relationship management (CRM) tools to track interactions and follow-ups, ensuring that all customer engagements are documented and actionable.  Conduct regular site visits and outreach efforts to build rapport with industrial contractors and facility managers, assessing their specific needs and preferences regarding products.  Foster long-term relationships with customers by providing exceptional service and support, ensuring they view Graco as a trusted partner.    Market Development   Collaborate with internal teams to design and implement innovative distribution programs that enhance market presence and increase sales effectiveness in the assigned channels.  Analyze…