Senior Brand Lead

Department: Marketing Reports To: COO Location: Noida (In Office) Employment Type: Full-Time Level: Management Portfolio: Sarder Startup Brands (AI CERTs, AI Labs, Adoptify AI, N+) Position Summary The Senior Brand Lead is responsible for developing, executing, and optimizing brand strategy across Sarder and its portfolio brands, including AI CERTs, AI Labs 365, Adoptify AI, N+, and other current or future ventures. This role owns brand positioning, messaging, campaign execution, content strategy, demand generation alignment, and brand consistency across customer, partner, and internal touchpoints. The ideal candidate combines strategic brand leadership with strong hands-on execution. They will work cross-functionally with Sales, Product, Partner Enablement, Customer Success, and Executive Leadership to accelerate awareness, lead generation, partner growth, and revenue contribution. Key Responsibilities Brand Strategy & Positioning Own brand strategy, positioning, messaging, and differentiation for assigned Sarder portfolio brands. Develop and refine value propositions, audience-specific messaging, and brand narratives. Maintain consistent brand identity across websites, sales collateral, campaigns, partner materials, presentations, and social channels. Conduct competitive analysis and market intelligence to identify opportunities to strengthen differentiation and market relevance. Maintain brand standards, governance processes, and messaging discipline across internal and external teams. Demand Generation & Campaign Leadership Partner with Sales, Revenue Operations, Product, and Executive Leadership to build integrated marketing campaigns. Drive campaigns supporting webinars, events, certifications, training programs, product offers, and partner promotions. Ensure campaigns generate qualified leads, support pipeline creation, and align with revenue priorities. Monitor campaign performance and optimize email, social, digital, PR, and partner channel activity based on conversion data. Content & Thought Leadership Lead development of executive thought leadership, blogs, whitepapers, case studies, presentations, videos, and social content. Collaborate with subject matter experts to produce AI, workforce transformation, certification, technology, and business leadership content. Ensure content is audience-relevant, commercially sharp, brand-aligned, and useful to Sales and Partner teams. Partner & Channel Marketing Develop co-marketing programs, campaign kits, and enablement assets for strategic partners, ATPs, resellers, and alliances. Support partner recruitment, onboarding, activation, engagement, and retention through clear marketing programs and assets. Track partner marketing effectiveness, partner-sourced lead flow, and contribution to pipeline growth. Digital Marketing & Customer Engagement Manage brand presence across websites, landing pages, social media, digital campaigns, and community channels. …