Senior Business Analyst / Segment Strategy

Popular is committed to developing and providing growth opportunities for our employees. To foster our commitment, we continually strive to expand our internal mobility options. We invite you to take look at the following opportunity: Senior Business Analyst / Segment Strategy Ind. Contributor ,   06   Applying for a position within the same job level as your current role may also represent a growth and development opportunity. Carefully review the tasks and responsibilities stated in the job description prior to applying. Full Time Job Opportunity Location Hybrid / Popular Center / Hato Rey, P.R. General Description The Senior Business Analyst (Segment Strategy) supports the Segment Management team in evaluating, defining, and executing growth initiatives for retail customers across key segments.   The Segment Management team develops segment strategies, assesses customer needs, aligns stakeholders, and moves initiatives from idea to execution . This role provides structured analysis and insights to aid decision-making. This role identifies customer needs, business opportunities, and execution requirements, delivering actionable recommendations and presentations to inform strategic decisions.   Essential Duties and Responsibilities Strategic & Segment Analysis Support Conduct market, customer, and internal data analysis to support segment baselines, sub-segmentation, and value proposition development. Analyze customer needs, behaviors, pain points, and opportunities using qualitative and quantitative inputs Perform local and US benchmarking and industry analysis to identify best practices and competitive gaps. Business Case & Evaluation Develop and support business cases for segment initiatives, including opportunity sizing, financial impact, cost-benefit analysis, and implementation considerations. Evaluate multiple strategic alternatives and scenarios, providing clear comparisons and recommendations. Partner with Finance and Analytics teams to validate assumptions, projections, KPIs, and success metrics Presentations & Executive Communication Prepare presentations for different stakeholders including but not limited to Popular’s leaders, and cross-functional teams. Translate complex analysis into clear, concise, and decision-focused insights tailored to different audiences. Support in structuring narratives for leadership discussions and approvals. Initiative Prioritization & Performance Tracking Track performance of segment initiatives against defined KPIs and objectives, identifying risks, gaps, and improvement opportunities. Cross-Functional Collaboration Act as a key analytical partner to the Sr. Segment Manager when engaging with Marketing, CX, Digital, Technology, Risk, Compliance, and other business units across Popular. Support alignment by documenting assumptions, decisions, dependencies, and conclusions in a clear and structured manner. Participate in…