Category Marketing Manager

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. The Category Marketing Manager is responsible for developing and executing growth marketing and go-to-market strategies for the assigned categories. This role requires the ability to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category. The Category Marketing Manager is responsible for formulating and executing integrated strategic marketing plans to achieve market growth through brand awareness, demand generation campaigns and sales and channel partner enablement. The Category Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. What You Will Do at Graco Strategic Marketing and Execution Develop a 5-year category roadmap for assigned areas aligning with the division’s global strategy and market trends. Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products. Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals. Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution. Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy. Apply technology and data to increase market reach, grow demand and streamline processes to make more informed decisions. Track and report on KPIs while providing insights and recommendations to improve results. Product Brand and Launch Define and manage product branding strategies to ensure consistency and alignment with company values and brand identity. Responsible for planning and managing product launches globally in concert with other functions including product management, channel marketing and corporate marketing. Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona. Collaborate with channel marketing and corporate marketing in the creation of thought leadership, portfolio content, sales tools, integrated…