Senior Content Specialist
Guess Europe Sagl · Bioggio, Ticino, Switzerland · On-site
Posted Oct 5, 2026
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The Senior Content Specialist will join the Brand Marketing & Content team and will be responsible for translating brand narrative guidelines and marketing priorities into cohesive and integrated content executions across all touchpoints.
Working in close alignment with the Brand Marketing Manager, the role ensures consistency, quality, and commercial alignment of content across:
Campaign and marketing shoots
Lookbooks
E-commerce PDP imagery
Landing pages
Social media adaptations
Cross-channel initiatives
The position acts as a bridge between strategic direction and operational implementation, guaranteeing that content is developed in an integrated and structured way while respecting brand standards and business objectives.
The profile will also actively contribute to supporting the process of improving daily e-commerce shots.
CORE JOB RESPONSIBILITIES
Content Integration & Calendar Alignment
Contribute to the development of the content calendar by translating marketing priorities into structured content and visual requirements
Ensure alignment between narrative direction, commercial needs, and channel-specific requirements (e-commerce, retail, social)
Support the integration of campaign, e-commerce, and retail initiatives into a cohesive content system
Content & Visual Development
Develop content concepts and moodboards aligned with brand narrative guidelines and marketing objectives
Translate storytelling frameworks into concrete visual solutions for different formats (campaign, PDP, landing pages, digital assets)
Ensure consistency and coherence across all visual outputs
Internal Collaboration
Align with the Brand Marketing manager to ensure narrative consistency
Coordinate with Production and Studio teams to translate concepts into executable shoots
Collaborate with the Social Media team to ensure visual consistency between campaign content and platform-specific adaptations
Work closely with e-commerce, retail, and marketing teams to ensure commercial alignment
Brief Digital Production and Video teams on technical and creative requirements
External Collaboration
Brief and coordinate photographers, art directors, stylists, glam teams, and other creative collaborators
Ensure external partners clearly understand brand positioning and qualitative expectations
On-Set Supervision & Quality Control
Supervise shootings to ensure alignment with agreed content direction and brand standards
Conduct post-shoot quality reviews in collaboration with Studio and Video teams
Ensure final assets meet qualitative and consistency standards before cross-channel distribution
Cross-Channel Implementation & Continuous Improvement
Oversee the correct implementation of assets across e-commerce, retail, and social channels
Ensure daily supervision of PDP visual outputs, maintaining consistency with brand standards and commercial requirements
Conduct ongoing research and benchmarking of technical PDP imagery…