Senior Content Specialist

Company Description Our client connects companies with skilled service professionals for exceptional on-site work. Their platform empowers businesses to overcome the challenge of finding reliable labor for short-term, high-volume projects across the U.S. and Canada. Technicians gain flexibility and find work that matches their skills. Our client's mission is clear: the right technician for the right job, ensuring dedicated service every time.  About the Role  The Senior Content Specialist is a skilled B2B content producer who executes against a defined content strategy to drive awareness, credibility, and demand for our client. Reporting into the Marketing Services function in Bangladesh and working closely with the Product Marketing & Content team, this role produces high-quality Tier 2 content — customer case studies, blog posts, email campaigns, ebooks, landing pages, and demand assets — that brings our client's brand narrative to life and supports revenue marketing goals. The client's Content & Editorial Manager owns brand voice, editorial standards, Tier 1 content (thought leadership, brand POV, executive messaging), and content governance. The Senior Content Specialist operates within that framework, owning a high volume of additional content that directly supports the US marketing and sales teams. Key Responsibilities  Content Production Write and publish the monthly email newsletters, owning ideation, structure, copy, and on-time delivery in coordination with the Product Marketing team. Produce customer case studies end-to-end: conduct interviews with client's users, extract measurable business outcomes, and write polished narratives that demonstrate real-world impact. Write blog posts that support our product investments, build credibility and drive organic traffic – researching topics, developing angles, and producing content that speaks to field service operations leaders. Support the Revenue Marketing team with conversion-focused content: display ad copy, landing page copy, email campaign sequences, and other assets that capture prospect interest and move them through the funnel. Produce 1-pagers, social content, and supporting content assets as needed to support campaign launches and Product Marketing initiatives. Research field service market trends, buyer pain points, and competitive dynamics to bring credible context to everything you write. Quality & Standards Write with strict adherence to the client's brand style guide and editorial standards, maintaining consistency in voice, tone, and terminology across all content types. Partner with the Content and Product Marketing teams to ensure all content is accurate, on-message, and aligned to approved positioning before publication. Perform ongoing audits to identify content that needs updating due to positioning changes, product updates, or compliance requirements, and make those changes. Operations & Performance Manage your own production…