Senior Copywriter - HCP/DTC

Senior Copywriter (HCP RARE) At McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in the rare disease space (SPINRAZA / Spinal muscular atrophy). This role spans a range of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background. You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny. What You’ll Do Concept and write campaign copy across channels Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy. Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression. Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets. Present work clearly, explain your thinking, and apply feedback to sharpen the work. Manage multiple projects, timelines, and feedback cycles with focus and follow-through. Healthcare & Regulated Category Craft Working knowledge of pharmaceutical marketing standards and regulated creative development. Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging. Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect. Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem. How You Work You believe creativity is a team sport and show up as a strong, generous collaborator. You embrace feedback as fuel, listening actively, adjusting quickly, and making the work better. You lean into challenges, adapt fast when things shift, and keep moving forward with optimism. You take ownership of your work and outcomes, even when things are messy or hard. You build trust through honesty, transparency, and respect—creating space for dialogue and differing perspectives. AI & Emerging Technology Use AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft. Stay current on emerging AI capabilities and advocate for smart, responsible use in the creative process. Apply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy. What You Bring A portfolio demonstrating concepting, writing craft, and digital-first thinking. Experience in healthcare/pharma marketing preferred. Ability to move comfortably between big ideas and detailed execution. Strong communication skills and confidence…