Senior CRM Executive

Accepting applications until:  13 November 2026 Job Description Your Role: Senior CRM Executive We're looking for a highly organised, commercially minded Senior CRM Executive to join our Consumer Enterprises team. You'll play a key role in delivering engaging, data-driven CRM campaigns across Global's consumer competitions, with a particular focus on Cash Call and Global Win. Working across email, push notifications and in-app messaging, you'll create targeted communications that drive customer engagement, participation and retention. You'll work closely with teams across the business to deliver effective campaigns, optimise customer journeys and support our commercial growth. Key Responsibilities Campaign Management & Delivery (40%) Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products. Manage audience segmentation, campaign scheduling, automation and quality assurance to ensure accurate, timely delivery. Coordinate creative briefs, messaging and approvals, ensuring campaigns meet brand, legal and compliance requirements. Maintain campaign calendars and manage competing priorities in line with commercial objectives. Customer Lifecycle & Optimisation (35%) Develop and optimise customer journeys across onboarding, engagement, conversion, retention and re-engagement. Use customer insights and behavioural data to improve targeting, personalisation and campaign effectiveness. Deliver A/B testing across messaging, creative, audiences and timing to identify opportunities for improvement. Support the development of CRM best practices and automation across the Consumer Enterprises portfolio. Performance & Reporting (25%) Monitor campaign performance against engagement, conversion, retention and revenue objectives. Analyse results, identify trends and provide actionable recommendations to improve future campaigns. Partner with Data and Product teams to ensure accurate tracking, reporting and audience insights. What You'll Love Think Big: Help shape how millions of people engage with Global's brands, creating innovative CRM campaigns that drive meaningful customer experiences and commercial growth. Own It: Take ownership of campaigns from initial brief through to delivery, reporting and optimisation, with the freedom to identify opportunities and make improvements. Keep It Simple: Turn customer insights and complex requirements into clear, relevant and engaging communications that reach the right audience at the right time. Better Together: Collaborate with talented colleagues across Consumer Enterprises, Product, Design, Data, Marketing and Commercial to bring ideas to life. What Success Looks Like In your first few months, you'll have: Successfully delivered high-quality, multi-channel CRM campaigns that are accurate, engaging and launched on time. Developed a strong understanding of our customers and identified opportunities to increase participation,…