Senior CRM & Retention Executive

Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey. Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award. The Role SURI is looking for a Senior CRM & Retention Executive to join our Growth team at an exciting stage of the brand's growth. We're on a mission to radically transform oral care with beautiful, high-performance, everyday essentials — and CRM sits right at the heart of how we turn one-time buyers into loyal, repeat customers across our growing range of consumable and subscription products. You'll work closely with the CRM & Retention Lead across two connected halves of the function. On the CRM side, you'll help drive our acquisition marketing through email — planning and executing the email calendar, building standout campaigns for our biggest moments (product launches, Black Friday, gifting, and more), and continually testing and optimizing our core flows (welcome, abandoned basket, post-purchase). You'll also own how we grow and convert our on-site audience, from opt-in rates to pop-up strategy, turning more visitors into leads. On the retention side, you'll support a wide range of strategies designed to drive repeat purchase of our brush heads and toothpaste products (key LTV driving products) — spanning CRM, on-site subscription optimization work with our Product team, and offline channels like direct mail. This is a hands-on, high-ownership role for someone who wants to build real craft in CRM and retention marketing, working across strategy, execution, and analysis — with genuine scope to shape how SURI drives repeat revenue as the brand scales. What You'll Do CRM & Acquisition Marketing Plan, build, and execute the email marketing calendar, including campaigns for major marketing moments — product launches, seasonal campaigns and other marketing moments Own the day-to-day performance of core lifecycle flows (welcome, abandoned basket, post-purchase, replenishment), continually testing and optimizing for conversion Improve creative performance across campaigns and flows, working closely with the creative team (and briefing/managing an offshore freelancer where needed) to keep quality and turnaround high Own opt-in rate…