Senior CRM Solution Specialist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Expedia Group is looking for extraordinary talent to join the Customer Engagement Marketing Team to dive deep in the data needs, solutions, and outcomes for all things CRM and outbound. Everything we do is powered by data, from who we send to, when we send it and what is sent. Getting the data right is a critical part to our operation. If you like connecting with data experts from scientist, engineers, and marketers daily and turning data into powerful personalization, this is the role for you.   You will work in a truly customer focused organization and bring the depth of thinking to solve problems and drive incremental business value through the direct communication channels we have with our customers like email marketing, push notifications and in product messaging.    What you’ll do:  Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations.  Work with marketing mangers to document all data needs required for a campaign, program, or communication.   For our transition to a new platform, you would work daily with the transition lead to ensure all data elements for audience, content and measurement are accounted for.   For transition to a new platform, spend time in the platform assisting engineers or marketers in creating new content and audiences.   For transition to a new platform, helping in the QA of all assets from the build to launch to the monitoring period.   Consult with data and performance on data requirements to measure the performance on the communication from CRM metrics to revenue metrics.   Work with data scientist that are creating new models to gather data elements need to execute and connect the model to the right parts of the platform.   Experience and Qualifications: 4+ years of experience in CRM Technology, utilizing Salesforce Marketing Cloud to create automated and personalized customer journeys. Leveraging all aspects of the platform – Journey Builder, Automation Studio, Email Studio, Intelligence Reports, Einstein etc Several years experience of SQL, HTML, CSS and Marketing Cloud scripting languages (AMPscript, GTL & SSJS) Knowledge of data concepts like relational data, data types, variables, data…