Social Media Specialist

Great teams make the #Best8Hours of your day. At Seneca Resorts & Casinos, we work hard, celebrate often, and build a culture people actually want to be part of. The Social Media Specialist acts as a key liaison between Seneca Resorts & Casinos and all of the social media touch points, including but not limited to, Facebook, Twitter, LinkedIn, YouTube, and Instagram, A large portion of this role requires an active presence at all Seneca Gaming Corporation properties to capture live coverage of promotions, entertainment, and events for real-time audience engagement. This self-motivating position requires incumbents to research, coordinate, schedule and follow-up with various parties in order to successfully determine and meet project deadlines while ensuring that brand and quality standards are met in accordance with current best practices of social media communication. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives. In addition to handling social media marketing, this incumbent would also manage social media customer response to track and respond in a timely manner to all comments and questions that come in through each platform. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: 1. Execute a comprehensive social media strategy that raises visibility, revenue and traffic across all Seneca properties, including strategies for channel selection, influencers and engagement, target audience follower acquisition and content development. 2. Recommend, execute and/or oversee the execution of all social media activities across platforms, including, but not limited to, Facebook, Twitter, Instagram, YouTube and LinkedIn. 3. Maintain posting schedule and cadence across all social media platforms. 4. Ideate and create content for SRC social media channels, including but not limited to: a. Promotion, entertainment, and events live coverage b. Reactive content based on trends, news, or guest interaction c. Memes and trends aligned with brand voice d. Sponsored and partnership content integration e. Community-focused content highlighting guest experiences and local partnerships 5. Collaborate with and train content contributors and maintain cross-platform editorial calendars. 6. Analyze published content and translate anecdotal or qualitative data into social media content that elicits response or action among target audiences. 7. Analyze and report on campaign performance for impact and influence on pipeline/revenue generation. 8. Monitor, moderate and engage with audiences and handle social media customer response. 9. Help, organize and translate internal marketing goals across properties, divisions and events into a consistent and streamlined social media marketing plan. 10. Communicate with all property departments and internal clients as needed for all marketing/advertising needs. 11. Attend events as needed in order to push out content as…