Senior Designer

About us At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet. With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, WPP.com . About the role We’re looking for a Senior Designer with deep expertise in Consumer Packaged Goods (CPG) / FMCG to join our London studio, someone who wants to create the best work of their career and play a meaningful role in shaping iconic, idea-led brands. This is a hands-on creative role for someone who thrives on packaging innovation, ideation, and high-level craft in equal measure. You’ll work across world-class FMCG accounts, brand identity systems, packaging structures, and extended brand worlds, helping to define clear, single-minded ideas and expressing them with distinctive personality on the shelf and beyond. You’ll collaborate closely with Creative Directors, strategists, print consultants, and structural designers to translate consumer insights into compelling packaging concepts and beautifully crafted outcomes. You’ll help set the standard for creative excellence within the studio, presenting work internally and to clients with clarity and confidence. Alongside delivering your own projects, you’ll mentor midweight and junior designers, navigate complex technical/production constraints without sacrificing creative intent, and contribute to a culture that values candour, curiosity, and collaboration. Above all, you’ll help create work that moves people on a global scale, culturally, emotionally, and commercially. About you You are a senior-level designer with proven experience in the CPG / FMCG sector, possessing strong conceptual thinking and exceptional craft. Your portfolio demonstrates your ability to find a relevant consumer insight and translate it into a clear, single-minded packaging and brand identity concept that stands out on shelf and in e-commerce environments. You understand the nuances of packaging design, brand architecture, typography, structural form, and production…