Senior Digital Analyst

This position is fully remote. All applicants must live and work in the United States. We are TAG, a digital agency that helps top-tier brands create beautiful digital experiences that drive performance. We're looking for a Senior Digital Analyst to help lead our growing analytics practice. This role is for someone who is equal parts technical expert and trusted advisor: comfortable in GA4, GTM, BigQuery, and Shopify, and just as comfortable telling a CMO what the data means and what to do next. You are curious, decisive, and data-driven. You define what clients should measure and why, diagnose implementation issues, and turn findings into clear, prioritized recommendations. You keep up with where measurement is heading, from server-side tagging and attribution to privacy legislation and AI, and you want to help shape how our analytics offering grows. What You’ll Do Lead measurement strategy for clients: define KPIs, measurement plans, and how data should inform business decisions. Lead analytics audits of tracking implementations (GA4, GTM, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, etc.) and identify gaps in data accuracy, visibility, and compliance. Own implementation specifications, QA, and post-launch monitoring, including data layer design, event modeling, UTM taxonomy, BigQuery integration, and proactive alerting. Lead client calls and present findings with a clear point of view: what we found, what we recommend, why it matters, and who owns the next step. Shape CRO and experimentation strategy using analytics, heatmapping, and behavioral data. Advise on attribution and multi-touch journeys, including reconciling platform-reported revenue across channels. Provide a strategic POV on consent and privacy compliance, partnering with developers and client legal teams (OneTrust, cookie banners, data retention, state privacy laws). Partner with development, design, media, and client services teams, and make ownership clear across TAG, clients, and media partners. Partner on large-scale migrations and redesigns, ensuring tracking continuity and analytics parity post-launch. Help build the practice: standardize deliverables and processes, refine our tool stack, use AI to accelerate delivery, and support sales with scoping and pitches. You Might Be a Great Fit If You… Have 7+ years of experience in analytics, measurement strategy, or digital strategy, ideally within an agency or consulting environment. Are fluent in GA4, Tag Manager (client and server side), and BigQuery, with ecommerce analytics experience. Lead with the answer: you can explain a complex issue in plain language and make a clear recommendation. Are confident leading client and prospect conversations, asking smart questions, and guiding decisions. Understand consent management platforms and privacy frameworks (GDPR, CCPA, CPRA, and emerging state laws) in practical detail. Have a POV on attribution, off-site customer…