Senior Director, Consumer Intelligence Products

Dynata is seeking a Senior Director   of   Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products built   on   Dynata's   industry-leading   first-party data assets.   This leader will define and execute Dynata's Consumer Intelligence product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata's position as a leader in data and intelligence solutions.   Reporting to the   VP,   A I and Intelligence Products, the Senior Director will   establish   a roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for   Dynata .   Initially, this role will   operate   as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.   Key Responsibilities   Product Strategy & Portfolio Leadership   Define and execute the vision, strategy, and roadmap for   Dynata's  Consumer Intelligence product portfolio.   Identify   opportunities to productize proprietary   panel ,   survey , behavioral, and profile data assets.   Build business cases and investment recommendations for new data products and product enhancements.   Establish product success metrics, growth   objectives , and revenue targets.   Market & Customer Insights   Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.   Work closely with commercial teams to   identify   new revenue opportunities and expansion paths.   Assess   product-market   fit and prioritize opportunities based on customer value, feasibility, and business impact.   Serve as an internal   and external   though t   leader   on   the Consumer Intelligence market landscape.   Product Development & Commercialization   Lead the end-to-end lifecycle of Consumer Intelligence products from   concept   and   requirements   through launch and scale .   Build connections with complementary offerings, such as Audience Activation, and   identify   and   execute on   opportunities   to drive greater customer value together.   Partner with   marketing,   research, data science, and engineering   teams to develop differentiated data assets and methodologies.   Define product packaging /format , pricing, licensing, and commercialization strategies.   Drive adoption through customer engagement, industry education, and close partnership with commercial teams.   C ross-Functional   Leadership   Partner closely with   Product,   Panel ,   Technology, Research & Data Science,   Commercial and Operations   leaders.   Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.   …