Senior Director, Synthetic Intelligence Products

Dynata   is seeking a Senior Director   of   Synthetic Intelligence Products to lead the strategy, development, and commercialization of a portfolio of synthetic data   product s built on   Dynata's   industry-leading first-party data assets. This leader will define and execute   Dynata's   synthetic Intelligence product vision, transforming advancements in modeling, simulation, and synthetic respondent generation into scalable , market-ready   products that create value for clients and differentiate   Dynata   in the market.   Reporting to the   VP,   AI and Intelligence Products,   the Senior Director will   establish   a roadmap for synthetic data offerings that expand the value of   Dynata's   data assets, unlock new research methodologies, and drive sustainable revenue growth.   The portfolio may include synthetic augmentation of existing datasets, synthetic sample generation during data collection, digital respondent twins and personas, data quality and validation solutions, and other emerging synthetic Intelligence capabilities.   Initially, this role will   operate   as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the syn thetic  intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.   Key Responsibilities   Product Strategy & Portfolio Leadership   Define and execute the vision, strategy, and roadmap for   Dynata's   synthetic Intelligence product portfolio.   Identify opportunities to create new products and services leveraging synthetic respondents, synthetic audiences, synthetic augmentation, and simulation-based methodologies.   Develop business cases and investment recommendations for new capabilities and product offerings.   Establish product success metrics, growth   objectives , and revenue targets.   Market & Customer Insights   Lead customer discovery efforts to understand unmet needs and   identify   high-value applications for synthetic data. Evaluate emerging technologies, methodologies, and market trends to inform product strategy.   Assess   product-market   fit and prioritize opportunities based on customer value, feasibility, and business impact.   Serve as an internal and external thought leader on synthetic Intelligence methodologies and applications.   Product Development & Commercialization   Lead the end-to-end lifecycle of synthetic Intelligence products from concept through launch and scale.   Partner with research, data science, and engineering teams to translate technical capabilities into commercially   viable   products.   Define product positioning, packaging, pricing, and go-to-market strategies.   Drive adoption through customer engagement, industry education, and close partnership with commercial teams.   Cross-Functional Leadership   Partner closely with   Product,   Panel,   Technology,…