Senior Insight Analyst (Marketing)

About us Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 200,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster! About the Role As a Senior Insight Analyst (Marketing) , you will turn data into strategic insights that shape our marketing decisions and drive business growth. You'll partner closely with Marketing, RevOps, Finance, and Data teams to measure performance, identify opportunities, and influence strategy through analytics, experimentation, and data storytelling. This role combines technical expertise with business acumen to help optimize the customer journey and maximize marketing impact. Responsibilities Marketing Measurement & Attribution: Operate and improve the multi-touch attribution model (HubSpot-based). Define and maintain source-of-truth definitions for marketing-influenced pipeline and revenue. Quantify ROI of channels, campaigns, and content to guide budget allocation decisions. Funnel Analytics & Insights: Build and maintain the end-to-end marketing funnel view (visitor → registration → activation → paid → expansion) across PLG and SLG motions. Identify bottlenecks, surface conversion opportunities, and translate findings into prioritized recommendations. A/B Testing & Experimentation: Design and run rigorous A/B tests and quasi-experiments. Drive causal thinking across the Marketing team. Communicate results clearly to non-technical stakeholders. Dashboards & Reporting: Develop and maintain Marketing's BI assets aligned with Data team standards. Provide the data narrative for monthly Marketing reviews, quarterly board updates, and ad-hoc executive requests. Cross-functional Partnership: Collaborate with RevOps on lead scoring and routing logic inputs. Partner with Data Engineering on tracking infrastructure requirements. Support Finance on CAC, LTV, and payback analysis. Partner with Lifecycle Marketing on segmentation and program measurement. Ad-hoc Analysis & Strategic Initiatives: Respond to prioritized ad-hoc requests from CMO and Marketing leadership. Support strategic initiatives as directed by the Head of Data. Requirements 4–5+ years in a marketing analytics or marketing data role at a B2B SaaS company. Direct experience in companies running both PLG and SLG motions. Strong analytical foundation: funnel analysis, cohort analysis, A/B testing, ROI modeling. Multi-touch attribution: hands-on experience with Dreamdata, HubSpot revenue attribution, or equivalent attribution…