Senior Manager, Content & Social Media

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:   Grade: Management_Executive 608 Pay Range: $104,000.00 - $187,200.00 Job Description The Senior Manager of Content & Social Media sets the strategy and leads execution for WGU’s organic social, creator, community and owned content functions, shaping how the university shows up in culture and in public conversation about higher education, workforce readiness, and the future of learning. Reporting to the Senior Director of Brand, Content, WGU Studios and Social Media, and partnering closely with that role on overall direction, this role owns day-to-day management of WGU’s editorial voice across all owned, social and creator channels — including all organic and paid social platforms — and builds the creator ecosystem, thought leadership and community programs that extend that voice through trusted third-party partners, WGU leaders and student advocates. The Sr. Manager leads a team of social strategists, community managers and content writers/editors, owns WGU’s owned-channel content strategy and partners closely with teams across PR, brand, WGU Studios, lifecycle marketing, institutional advancement, and academic leadership to ensure WGU’s social and owned media is on-brand, on-mission, and measurably effective. Success means a more recognizable, more credible, and more human WGU brand — with a measurable lift in audience growth, engagement, share of voice and more.   Primary Responsibilities Set the vision and operating strategy for WGU’s organic social, creator, community and owned content functions, in partnership with the Senior Director, and oversee execution — aligning channels, calendars, and creator partnerships to brand priorities and enrollment goals. Lead and develop a…