Senior Manager, Data Strategy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As Senior Manager, Data Strategy you will help MFG teams turn data and AI capabilities into practical improvements across campaign strategy, planning and activation. This is a hybrid regional role, combining leadership of key APAC data strategy workstreams with dedicated AI strategy support for Greater China, covering China and Taiwan. Approximately 60% of your role will focus on regional data strategy. You will help teams synthesize first-party and external data into actionable activation audiences, build understanding and adoption of first-party data tools and machine-learning frameworks, and support reporting on APAC's contribution to global first-party data initiatives. The remaining 40% will focus on executing MFG's AI market scope in Greater China—from localized training and campaign consultation to adoption monitoring and the development or localization of market-relevant AI solutions. Priorities, deliverables and quality for this AI allocation will be managed by the Associate Director, AI Strategy, APAC. The ideal candidate brings together strong data strategy fundamentals, practical generative AI fluency and an ability to make complex capabilities useful to media practitioners. You will be comfortable working hands-on with campaign teams while coordinating across local, regional and global stakeholders. Reporting of the Role APAC Data Strategy lead for the 60% regional Data Strategy allocation Associate Director, AI Strategy, APAC for the 40% Greater China AI Strategy allocation Roles and Responsibilities Regional Data Strategy (Approx. 60%) Support the synthesis of first-party and relevant external data sources into actionable audience strategies and activation segments across APAC campaigns. Advise campaign teams on the effective application of first-party data across strategy, planning and activation, aligned with platform, privacy and governance requirements. Drive adoption of first-party data capabilities through consultation, training and practical support for regional and local MFG teams. Develop and maintain internal education covering machine-learning frameworks, first-party data tools, use cases and activation best practices. Translate technical data capabilities into clear guidance, playbooks and repeatable workflows for med…