Senior Manager, Demand Generation

12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization! About 12twenty 12twenty connects employers, universities, students, and alumni through a trusted talent network designed to create better career and hiring outcomes. The future of hiring will be built on trust, not volume. As technology changes how people find jobs and how companies find talent, there is an opportunity to rethink some of the assumptions the market has operated on for years. 12twenty is growing, its go-to-market motion is evolving, and Marketing has an important role to play in that growth. That is where this role comes in. The role The Senior Manager of Demand Generation will own demand generation at 12twenty and help build a growth engine that is predictable, measurable, and capable of scaling with the business. This is a highly strategic and hands-on role for someone who can start with a business goal, understand the audience and the problem to solve, look at the data, and develop a clear point of view on the best path forward. The role will own programs across paid media, ABM, webinars and events, lifecycle marketing, content-driven demand, and other channels. Knowing how to run those channels is important, but the larger opportunity is understanding how they work together and where time and investment can create the greatest impact. 12twenty also serves two distinct audiences: employers and universities. Each has different buyers, sales cycles, challenges, and reasons for choosing 12twenty. Strong demand generation here requires strategies built around those differences rather than a single playbook applied across both markets. Leads and engagement matter, but they are not the finish line. Success is ultimately measured through qualified opportunities, pipeline, conversion, velocity, revenue, and Marketing’s contribution to company growth. What this role will own These are the essential responsibilities of the role: Build and manage 12twenty’s demand generation strategy in support of company pipeline and revenue goals. Translate quarterly and annual growth priorities into integrated campaigns with clear audiences, offers, conversion paths, budgets, and success measures. Own paid demand strategy, including planning, budgeting, testing, optimization, and performance across relevant paid channels. Expand and optimize our account-based and audience-specific programs for priority segments and accounts. Build campaigns that bring together paid media, content, webinars and events, nurture, retargeting, product marketing, and sales follow-up based on the objective and audience. Partner closely with…