Senior Manager, Digital Product

Job Description The Senior Manager, Digital Product is an engineering-adjacent, delivery-first squad lead responsible for driving high-velocity sprint execution across SingPost’s digital storefronts (Mobile App, Web, and physical touchpoints). Operating directly in the trenches, this role translates strategic experience blueprints and Figma wireframes into zero-ambiguity JIRA specifications, manages augmented development and design teams, and enforces strict UAT/staging release gates. This is an engineering-adjacent, delivery-first role who runs our day-to-day squad delivery, translates strategic design frameworks into technical execution blocks, and enforces uncompromised quality standards across our channels. While the Senior Manager will align stakeholders and shield our core strategic roadmap dependencies, their primary focus will be in the trenches: structuring user stories, driving technical sprint velocity, and managing the day-to-day work tasks of our augmented design units. They will translate high-level design wireframes into granular engineering specifications, act as the hard gatekeeper for experience tokens in UAT, and guarantee that what gets built matches our master intent exactly. Key Responsibilities Agile Delivery & High-Velocity Sprint Management Backlog Administration: Own, groom, and maintain the primary DX product backlog and delivery roadmap inside JIRA with absolute rigor Sprint Orchestration: Lead all tactical scrum ceremonies (daily standups, sprint planning, ticket sizing, and retrospectives) to maintain high cross-functional engineering velocity Blocker Removal: Proactively identify, track, and clear operational, data, or resource dependencies that threaten target release dates Requirement Transformation & Spec Translation Functional Spec Engineering: Ingest user research blueprints and mid-fidelity Figma wireframes, transforming them into comprehensive, zero-ambiguity functional technical requirements for engineering teams User Story Architecture: Deconstruct complex customer workflows into structured, logical, and estimated JIRA user stories complete with explicit acceptance criteria Scope Definition: Partner with the Tech Lead to establish clean execution scopes, ensuring developers receive clear inputs that eliminate guesswork during sprint cycles System Compliance & Quality Gatekeeping UAT Validation Pass: Act as the final operational gatekeeper within Staging and UAT environments, inspecting application views before they are checked into production Design Token Enforcement: Strictly validate front-end code against our master Figma component libraries and design tokens, rejecting layout implementations that drift from certified parameters Telemetry Verification: Mandate and test that all analytics data hooks, event schemas, and journey tracking tags are hardcoded accurately by engineers to ensure unalterable analytics data capture Resource & Vendor Orchestration …