Senior Manager, Ecommerce Growth

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. This role is a hybrid position Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of Santa Barbara, Seattle, or Boston. Sonos is looking for an experienced Ecommerce Growth leader to own the full arc from demand to conversion on sonos.com. This leader brings together two critical disciplines: the demand-creation engine (campaigns, merchandising, brand and content storytelling, and new-feature introductions) and the growth discipline (funnel optimization, experimentation, marketing measurement, and the technical health of the paid-to-site intersection), making them responsible for how customers find us, what they experience when they arrive onsite, and how efficiently they convert. This is a player-coach leadership role. You will lead and develop a team of three while personally owning the growth strategy, an experimentation agenda, and the line of sight from marketing activity to DTC commercial outcomes. You set the operating model for how the team plans, ships, tests, and learns; you decide where the merchandising team invests its time; and you are the senior point of accountability for demand and conversion performance across the DTC funnel. Unlike a pure marketing or product role, this person is fluent on both sides of the seam: they can direct a brand campaign and a category merchandising strategy with as much confidence as they design a multivariate test, interrogate a media-mix model, or diagnose a broken conversion signal. They balance the relentless cadence of the campaign calendar with the slower, compounding work of experimentation and measurement. What You'll Do: Team leadership & operating model Lead, coach, and develop a team of three — two Merchandising Managers and an SEO/GEO Manager — setting goals, growing craft, and managing performance and career development. Own the operating model for the function: how demand, growth, and discovery work is prioritized, briefed, resourced, tested, and measured across the calendar year. Deliberately balance capacity between the campaign calendar and the experimentation and measurement agenda, so neither starves the other. Represent the function in CX LT, MLT, weekly business reviews, and cross-functional leadership forums as the senior owner of demand and conversion outcomes. Commercial accountability & measurement Act as the connective tissue between marketing programs and DTC revenue, ensuring a clear line of sight from activity across paid,…