Senior Manager, Integrated Marketing

Title: Senior Manager, Integrated Marketing (ABM) Location: Remote, India Hours: Later shift, with daily overlap with U.S. hours Reports to: Head of Demand Generation Type: Full-time, individual contributor role (no direct reports) About the role We're looking for someone to lead our account-based marketing program. In this role, you will work closely with sales to define which accounts we pursue, who we need to reach within those accounts, what message resonates with each of them, and how we sequence our outreach. This role focuses on strategy and orchestration rather than hands-on execution. Our performance marketing team builds and runs the ads, and you'll guide their targeting and rationale. Product marketing writes the content, and you'll brief them on what's needed and by when. You'll help ensure the quality and coherence of both the ads and content that go into the program. This is a role centred on outcomes. Success will be measured primarily by the SQLs and pipeline the program generates. What you will own: Account strategy. Collaborate on which accounts we target, how we tier them, and when an account moves from cold to active. Buying committee mapping. Identifying the roles inside each account that matter, usually engineering leaders, security owners, and founders, and building a different reach plan for each of them. Campaign strategy. Designing and approving every campaign in the program, including channel sequencing, offers, and timing. Daily coordination with our SDR/Sales team so every engaged account and every lead gets followed up quickly. Briefing performance marketing on targeting, and briefing product marketing on the messaging and content the campaigns need. Weekly reporting on account engagement, SQLs, and pipeline. Other targeted campaigns we decide to run that are not strictly account-based. How success will be measured Primary: number of SQLs produced by the program, and total pipeline generated. Secondary: engagement across target accounts, and how fast engaged accounts get worked. Your first 90 days First 30 days: learn the ICP and the current account list, sit in on sales calls, and review what has worked and what has not. By 45-60 days: deliver a revised account tiering model, a buying committee map, and your first campaign brief. By 90 days: the program is live end to end with weekly reporting and we will execute the first review of results. What we're looking for 3 to 7 years in B2B marketing, with at least 2 of those running account-based or targeted campaigns into named accounts. Experience marketing a B2B SaaS product. You understand the difference between an account, a segment inside an account, and a buying committee, and you can explain how you would reach each one differently. You can write a campaign brief that someone else can execute against without coming back to you five times. You're comfortable being measured on pipeline. You've…